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SEO

Organic search that shows up in revenue, not just traffic

For Shopify stores, online marketplaces and businesses that sell beyond one city. I focus on the pages that make money and build the content around them that earns rankings.

Who it is for

  • Ecommerce brands that rely too heavily on paid ads and want a channel that compounds.
  • Stores whose traffic grew but sales did not follow.
  • Businesses rebuilding or migrating a site that cannot afford to lose rankings.
  • Teams that need an outside expert to set the plan and keep it on track.

What is included

  • Technical audit and fixes: indexing, speed, structured data, redirects.
  • Collection, product and money page optimization.
  • A topical map built from your Search Console data and competitor gaps.
  • Content hubs written, reviewed and published on a monthly cadence.
  • Analytics and conversion tracking checks so revenue is measured correctly.
  • A written monthly report focused on revenue, orders and clicks.
Ecommerce SEO

Shopify wellness brand

A direct-to-consumer supplement brand on Shopify that wanted organic search to drive revenue, not just traffic.

+271%
organic revenue, October 2026 vs. October 2025
+84%
Google search clicks year over year
+33%
clicks to money pages year over year

What I did

  • Collection and product page fixes focused on pages that make money
  • New topic hubs built around how customers actually search for the product
  • AI engine visibility tracked alongside Google every month

Common questions

Do you work on Shopify?

Yes. A lot of my ecommerce work is on Shopify, including collection and product page optimization, structured data, internal linking and content hubs. I also work on WordPress and other common platforms.

What is topical authority?

It means covering a subject thoroughly enough that search engines and AI assistants treat your site as a reliable source on it. In practice it is a planned set of pages that link to each other and answer the questions buyers ask at every stage, built from your own Search Console data rather than guesswork.

Can you do a one-time audit instead of ongoing work?

Yes. Audits cover technical health, content gaps against competitors, and tracking setup, and you get a prioritized list of what to fix. Many clients start with an audit and then decide whether they want me to carry out the plan.

How do you measure success for ecommerce?

Revenue and orders from organic search first, then clicks to the pages that make money. Traffic on its own can be misleading, so the monthly report leads with the numbers that pay the bills.

Want to see if we are a fit?

Tell me about your business and what you want search to do for it. I will tell you honestly whether I can help and what I would do first.

Get in touch