Colton Hibbert
About

Colton Hibbert

SEO and AEO strategist and the founder of Bolt SEO. I help local service businesses and ecommerce brands get found on Google and recommended by AI assistants.

The short version

I have done SEO, analytics and Search Console work professionally for more than five years. Bolt SEO is the name of my practice. I lead the strategy on every account, and a small specialist team handles content production, publishing and account coordination under my review.

Most of my clients find me through Upwork, where I am Top Rated Plus with more than $90K earned across 44 projects. The work ranges from one-time audits to long-term SEO and AEO programs.

How I got here

I studied Entrepreneurial Management at the BYU Marriott School of Business. Before SEO became my full-time work, I was a growth specialist at Yoodlize, a peer-to-peer rental marketplace, and I founded Find My Place, a student housing discovery platform. Growing my own company is where I learned that search is one of the few channels that keeps paying you back after the work is done.

That is still how I think about it. Every page I build for a client should either earn traffic on its own or make the pages around it stronger.

What I focus on

  • Local SEO for service businesses: Google Business Profile, map rankings, and the Core 30 page framework.
  • Ecommerce and national SEO: Shopify and WordPress, topical authority, and technical SEO.
  • AEO: making sure ChatGPT, Perplexity, Gemini and Google AI Overviews cite and recommend your business.
  • Measurement: Google Analytics 4, Search Console, Tag Manager and conversion tracking, so we know what is working.

How I work with clients

You get me, not a handoff. I set the plan, review the work, and write a report every month that explains what changed, why, and what comes next. See the full process.

A quick note on the name. Bolt SEO is my independent SEO practice. It is not connected to Bolt.new, the Bolt CMS project, or the BoltSEO software tool.

Elsewhere

Top Rated Plus
on Upwork
$90K+
earned on Upwork
44
Upwork projects
5+ years
doing SEO full time

Want to see if we are a fit?

Tell me about your business and what you want search to do for it. I will tell you honestly whether I can help and what I would do first.