
Colton Hibbert
SEO and AEO strategist and the founder of Bolt SEO. I help local service businesses and ecommerce brands get found on Google and recommended by AI assistants.
The short version
I have done SEO, analytics and Search Console work professionally for more than five years. Bolt SEO is the name of my practice. I lead the strategy on every account, and a small specialist team handles content production, publishing and account coordination under my review.
Most of my clients find me through Upwork, where I am Top Rated Plus with more than $90K earned across 44 projects. The work ranges from one-time audits to long-term SEO and AEO programs.
How I got here
I studied Entrepreneurial Management at the BYU Marriott School of Business. Before SEO became my full-time work, I was a growth specialist at Yoodlize, a peer-to-peer rental marketplace, and I founded Find My Place, a student housing discovery platform. Growing my own company is where I learned that search is one of the few channels that keeps paying you back after the work is done.
That is still how I think about it. Every page I build for a client should either earn traffic on its own or make the pages around it stronger.
What I focus on
- Local SEO for service businesses: Google Business Profile, map rankings, and the Core 30 page framework.
- Ecommerce and national SEO: Shopify and WordPress, topical authority, and technical SEO.
- AEO: making sure ChatGPT, Perplexity, Gemini and Google AI Overviews cite and recommend your business.
- Measurement: Google Analytics 4, Search Console, Tag Manager and conversion tracking, so we know what is working.
How I work with clients
You get me, not a handoff. I set the plan, review the work, and write a report every month that explains what changed, why, and what comes next. See the full process.
Elsewhere
- Top Rated Plus
- on Upwork
- $90K+
- earned on Upwork
- 44
- Upwork projects
- 5+ years
- doing SEO full time
Want to see if we are a fit?
Tell me about your business and what you want search to do for it. I will tell you honestly whether I can help and what I would do first.